Inside Google’s Duplicate Content Detection

Google’s duplicate content penalty has received much attention from webmasters and those concerned about SEO. Most SEO advisers understand the basics of the duplicate content penalty. But how does the duplicate content algorithm really work? And what exactly constitutes duplicate content?

For example, will the duplicate content penalty be triggered if the text on a page is rearranged but the word count for each word remains the same?

While the actual Google duplicate content algorithm remains a secret, SEO practitioners can assume Google is using advanced methods for duplicate content filtering. What are these advanced duplicate content detection methods—this article explains duplicate content filtering detection methods with great complexity.

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